You’re casually walking through the grocery store, then you hear something calling to you from the soda section. As you’re lured down the aisle, the colorful soda packaging sucks you in, and before you know it, a bottle is in your hand – and in your cart.
Okay, maybe it doesn’t work quite like that, but we do know products are packaged to catch your attention and entice you into purchasing them. New York Magazine suggests this subliminal messaging goes deeper than colorful labels and bright signs. In fact, the way an item is packaged may encourage you to purchase it.
Glance through the detergent aisle next time you stop by the store. Notice anything? Most of the containers have handles – especially the expensive brands. The theory goes that you’ll see the cheap, handle-less brand and your subconscious will say, “I’m not carrying that into the house, crazy person!” Next thing you know, you’re grabbing for the more expensive brand that has a nice easy-to-grip handle. Sneaky detergent companies.
The article argues this is also true for sleekly designed soda bottles.
So, next time you catch yourself reaching for a soda – or any product – take a minute to decide whether you actually want it or if your mind is just playing tricks on you.
